Michael 84

Ssense Buy Polyvore And Shut It Down! (OPT OUT)

Monday, 9th April, 2018

Ssense Buy Polyvore - Ruin the community and Polyfam

I am not a huge Polyvore power user, but I do use it, and I like it. It’s been a fashion focused app and site for over 11 years, and I’ve probably been on there for 3 or 4 years. I usually log on a couple of times a week, so not as much as the traditional social networks, but I’ve always liked it. If you’ve never used it, think of it kind of like a fashion-only Pinterest app/site.

When I went on today I was greeted with something very disturbing…It’s gone! Ssense, a luxury fashion website has bought it. Not only has it been bought, but they’ve shut down Polyvore on day 1 of it being announced! (Last week, on 5th April)

Yeah – No warning, no grace period, nothing and nada. If you were part of the community then it’s gone. If you spent years on the platform making friends, joining in with the community and having fun creating sets and mood boards it’s all over.

What happens if you try to go on? You’re redirected to the Ssense website. Complete nonsense!

This has pissed off everyone who were members of the Polyvore community. The people at Polyvore even had the hall to send a “positive” message to the Polyfam via an official message on their blog and social media channels. It reads  They posted this message on 5th April the exact same day as the website went down. As already stated, there was no warning or heads up.

Of course this isn’t the first time Internet sites, apps or services have been bought out. However usually the users are told, informed or the prospective buyers have been gracious enough to let the members know exactly what is going on.

So why did Ssense buy Polyvore if they’ve just shut it down? Perhaps it’s for the user base and data Polyvore has. Since they’ve shut down the site completely, it seems it’s the only asset they’ve got. But they haven’t got anything yet…

OPT OUT Of Ssense

I did not sign up for Ssense, I signed up for Polyvore, and now it’s gone. I don’t want anything to do with Ssense. They’ve posted a message on their site giving users until 15th May 2018 to opt out, otherwise they will share all your data with Ssense. I wonder what the GDPR (General Data Protection Regulation) has to say about this?

There’s petitions and bring back Polyvore hashtags flying around, along with the boycottssense ones too. But I think the best option is to OPT OUT of Ssense. Afterall, it’s not what you signed up for, is it?

How To Opt Our Of Ssense

If you don’t want to opt out and are happy for your data to be used, that’s fine. If you do want to opt out, it’s pretty simple.

  1. Go To – https://account-update.polyvore.com/cgi/data-tool (make sure you’re logged in)
  2. Click the Opt Out Button
  3. That’s It!

You can also download your data, but since these are just XML files, they’re pretty useless on their own.

If you ever receive an email from them and you’ve never previously signed up, you may want to report them, as this is a huge no-no these days.

It’s a sad day to find this out. Ssense could have made the platform work, and work in their favour, but alas, it’s gone.

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Michael Adams

About Michael

Michael Adams is the founder and editor of Michael 84, blogger and T-shirt designer from Newcastle, UK. Sharing men's fashion tips, style advice and lifestyle information for all guys.

  1. Anne-Mari Said,

    Ssense screwed up this completely. After this, I would never buy anything from them.

    And since Polyvore has been removed, all those PV art works, clothing collages etc saved on Pinterest lead to Ssense’s website. Horrible. The most unethical company I’ve ever seen, buying user data and even social media likes (Polyvore FB likers are now Ssense likers, they grow from 400 000 –> 800 000 in one night)… and the worst thing, seems like they don’t even care. There’s thousands of negative feedback and still Ssense does not respond, they only keep posting boring photos on Instagram.

    posted on Tuesday 10th April, 2018 at 8:18
  2. Michael Said,

    Hi Anne-Mari,

    Thanks for your input in this! I complete agree with you, they don’t care about the people, just looking at the number. Hopefully people will Opt out & remove all their things which used to link to Polyvore; Afterall, Ssense is not what we signed up for!


    posted on Tuesday 10th April, 2018 at 10:27