Selfridges Apply For “Selfie” Trademark

A word we’ve probably all used, and in fact most of us in the fashion, blogging or lifestyle community have probably done one before. Of course I am talking about a Selfie. The word was entered into the Oxford Dictionary this year, such as it’s use has become more than a virual phenomenon of the Internet.

It appears Selfridges have decided to file a trademark for the word, (case – EU011909777) in a large number of classes, including clothing. Does this mean the end of all clothing, and all other products which bare the word “Selfie”?

At the moment the trademark has been filed and recently published.