Michael 84
Tuesday, 12th September, 2017

Apple Event: iPhone 8 Underwhelming – iPhone X Overpriced

iPhone X Announcement and UK Price

I just watched the Apple Event for the announcement of the new iPhones, that is the iPhone 8, 8 Plus and their latest creation, the iPhone X (which they were calling ‘iPhone 10’ – No idea what happened to the 9). I guess you guys watched it or have heard about it…

So what did you think?

My initial thoughts were pretty good…Then I discovered the price and configurations, and i’m already having major second thoughts. I won’t bore you with much of the details of the announcement, but here’s the key things which the iPhone X has:

  • Facial recognition to open the phone (Face ID)
  • Near Bezel-less display of 5.8″ OLED
  • “Super Retina” screen with 2436 x 1125 resolution, 458ppi and 1,000,000:1 contrast ratio
  • Animated emoji (Animoji)
  • Portrait mode on the back and front camera
  • No home button
  • Wireless Charging (As does the 8 and 8 Plus)
  • Glass on the front and back (As does the 8 and 8 Plus – More to break!)
  • Larger than the iPhone 7 and 8, but smaller than the Plus.

And for all of this… £999. Pretty expensive, but it’s what I predicted, and I would pay that, but it’s £999 for the base model, which is only 64GB. My current iPhone 6 is 128GB, so it’s already a step down in terms of storage, and although I don’t use 128GB I do use more than 64GB, which means I’d have to go for the next model. There’s no 128GB variant, the only other model is 256GB which costs a whopping £1149!

The iPhone X will be available for pre order on 27th October 2017 with a release date of 3rd November 2017.

I was set to buy this, but now having serious second thoughts. So what about the iPhone 8? Well, it’s no shining star. In fact, there’s barely any difference between the now old iPhone 7 and the iPhone 8.

The only noticeable difference I can see is the chip; the iPhone 8 has a newer A11 CPU and GPU. Maybe it has more RAM? who knows, but that’s pretty much it.

I thought that it had the portrait camera, and all those other camera goodies, but then I realised that was the 8 Plus, which is no good to me, as it’s just too big.

UK Price comparison: iPhone X vs iPhone 8 vs iPhone 7

iPhone X – £999 or £1149
iPhone 8 – £699 or £849
iPhone 7 – £549 or £649

The iPhone lower spec is no good for me, so I’d not be getting any of those. So from a 128GB iPhone 7 at £649, to a 256GB iPhone X the price difference is £500. The iPhone 8 is £200 more than the 7, and is a minor bump up in spec.

What is the choice?

I think it’s between keeping my iPhone 6 which I am happy with, upgrading to a 7 which I didn’t do originally because it’s a minor spec bump, get the 8 which is another minor spec bump, or paying the obscene £1149 for the iPhone X. Of course the spanner in the works is that the iPhone 8 is available for pre-order this Friday, and as with all things which are new, if you don’t get a pre-order asap, you may have a bit of a wait for a phone.

All the little trinkets of the iPhone X are nice, but do I want most of them? Not really. The design? I like it. The camera? Nice, I’d use and enjoy that. Will I use FaceID? no. Do I care about wireless charging? No (and especially since no wireless charging mat is provided or even available!). Aniemoji? A bit of a novelty.

What did you think of the event? What will you be doing going forward?



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