Michael 84

Hashtag Collective Spring/Summer 2014 Collection

Monday, 19th May, 2014


Young British premium fashion label Hashtag Collective have launched their debut SS14 collection of men’s T-shirt designs, entitled Essence Of London, celebrating the roots of the brand’s founders, Paul and Lorraine White. The brand has a mission to create the ultimate customer experience, offering a quality garment presented in signature bespoke Hashtag Collective boxes. The tees are incredibly soft and comfortable, constructed from 70% bamboo and 30% cotton with traditional crew neck and fashion forward scoop neck variants available.

Produced by celebrated graphic designer, Olly Howe, the collection features inspired designs from London, including infamous landmarks such as Picadilly, No.10 Downing Street and Soho. A favourite and key piece to the collection is the streets design, featuring street signs of some of London’s coolest spots, including Trafalgar Square and Abbey Road.

The brand believes passionately in giving back and donates a generous proportion of their profits to charity through their own Hashtag Foundation.

Each design costs £80 a piece, with the collection available to buy now direct from Hashtag collective direct here or from ASOS Markeetplace.





Michael Adams

About Michael

Michael Adams is the founder and editor of Michael 84, blogger and T-shirt designer from Newcastle, UK. Sharing men's fashion tips, style advice and lifestyle information for all guys.

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