The 90’s was an absolute immense decade for so many reasons; The music, the technology, the good times and of course the fashion. With a lot of cultures and sub-cultures being born or coming of age, there was such a rich diverse of style and fashion, a lot of it from the 90’s music scenes like Brit Pop. I love shows set in the 90’s like This Is England 90, fashion was and still is a big part of life, and it’s done well in the show.
90’s fashion trends have come back and are getting increasingly popular, everything from bucket hats to track jackets and band T-shirts, with favourite brands like Stussy, Ellesse and Kappa making comebacks, and fashion labels like Calvin Klein doing 90’s reissues of their clothing, there’s plenty out there if you’re looking to get into a 90’s trend. Check me out in my 90’s Kappa tracksuit, something which really brings back memories, and you can bring back the 90’s in your very own style.
90’s Fashion Brands You Should Know
Tommy Hilfiger – A trendy American import, Tommy Hilfiger and the trademark Red and white logo could be seen all over the place in the mid to late 90’s. Popular fashion from Tommy Hilfiger were denim, and smarter pieces.
Kappa – Kappa, the Italian sportswear kings of the mid-90’s. Infamous tracksuits and track jackets were backed up with tees and other tops.
Adidas Originals – It was just Adidas back then, and they’re responsible for perhaps the most iconic track jacket of them all. The three stripes in classic colours can still be bought today, it’s worn and loved. Adidas ‘poppers’ which were press-stud tracksuit bottoms were a huge hit, and the Gazelle trainers were also loved.
Calvin Klein – Calvin Klein was thought of as one of the coolest premium high street brands back then, if you had a CK top or pair of jeans then you were considered at the height of fashion. They were much ‘posher’ than your traditional pair of 501’s.
Fred Perry – The number one choice when you had to buy a polo shirt. With it’s minimal styling and tipped collar and sleeves, Fred Perry tops were clean cut and smart, without being formal.
Fila -Another sports brand which done well in the 90’s was Fila. If you ever wanted a casual T-shirt or track top they were always a viable option, and they are back in 2015!
Ellesse – Another big hitter making big waves in the 90’s which has returned is Ellesse. Another go to fashion label when you needed a jacket or casual tee.
Reebok – One of the biggest sports brands in the 90’s alongside Adidas, Nike and Puma. They were responsible with the Reebok Classics trainers, the much loved trainers which even makes it into Mike Skinner’s The Streets lyrics (Let’s put on our Classics and we’ll have a little dance shall we?).
Ralph Lauren – Another of the American imports, Ralph Lauren brought their signature line along with Polo Sport, both of which were seen as high end high street fashion, which was popular but worn sparingly.
Diadora – Last of the Italian sports brands in the list, they will always be remembered for the fluorescent coloured sports tees; Yellow and orange options were available, with plenty of other more neutral colours of tees and trackies.
DKNY – Donna Karen New York was more edgy and another American brand which was popular back in the 90s. With large printed graphics, you only needed four letters, DKNY.
Puma – More popular with sportswear and footwear, Puma made everything from tees to trainers and sweatshirts to bags and accessories.
United Colours Of Benetton – A more contemporary fashion brand with nice sweatshirts, tees and probably pioneered coloured jeans in the UK in the 90’s Benetton had a lot of boutique style shops selling their cool wears.
90’s T Shirts
As mentioned above, Calvin Klein reissued their CK line which has proved to be popular. Inspired from the original 90’s collection, it’s still going strong now.
Tommy Hilfiger followed in the footsteps and re launched Tommy Jeans, with the same success as CK. They’re updated designs which keep their original style, and look the part.
Reebok were later to the 90’s party, but with their Classics range they’ve released some T-shirts and sweats with the iconic Reebok vector logo, for a reasonable price.
CK, Tommy Jeans and Reebok have all reissued 90’s style sweatshirts and in some cases hoodies, all inspired from the greatest decade there was.
90’s Style – Jackets And Track Jackets
Whether it’s cold, warm or hot, a track jacket was one of the most fundamental fashion items to own. They’re light, you could usually get matching bottoms and they were on trend. There were so many brands with so many styles and their own take on track jackets. In the mid 90s there was the infamous Kappa, and throughout the 90s there were the iconic Adidas (which we now call Adidas Originals) as well as Fred Perry, Ellesse and Umbro to name a few.
Fred Perry Track Jackets
Ellesse Track Jackets
In the trainer department there were a couple of favourites, but some of the absolute iconic trainers which were must have for the cool kids in the 90’s were a pair of Air Max, in particular what we now know as the Air Max 1 as well as the Air Max 90, but trainers which were just as popular back then were a pair of Reebok Classics. All white or all black, they were trainers which were super smart and super cool, but still casual. If you didn’t own a pair you probably know someone who did. Others worth a mention were the Puma discs which were a bit of a hit, and Adidas Gazelle’s which came in an array of colours.
Reebok Classics £55 | Air Max 90 £95
Baseball caps were OK, but if you really wanted an alternative for headwear bucket hats were the way to go. There was a huge amount of style, colours, and patterns available from all the big clothing brands. Kangol had a lot out there, as did the other labels of the day. In 2014 and 2015 bucket hats, like other 90’s trends has had a big resurgence, and there’s a big range available today.
Criminal Damage bucket hat – £25 | Stussy bucket hat – £30| Adidas
Jeans & 90’s Denim Brands
Jeans and denim in the 90’s was about light blue washes, relaxed fits, and rips if you like them or could afford them, ripped jeans were more expensive, with the premise that “you had to pay someone to put rips in them, that’s why they cost more”. If you were from Newcastle you’ll know all about Geordie Jeans, if you’re not then the big brands were Levi’s, Ralph Lauren, Pepe Jeans, Tommy Hilfiger and Calvin Klein. If you were feeling a bit adventurous you may go for a colour in the summer, possibly white, but the go to colour wash the light blue wash synonymous with a pair of jeans.
Tommy Hilfiger – £150 | Levi’s ORIGINAL 501 £75 | Pepe Jeans £85
Band T Shirts
Music was a big part of the 90’s as we’ve already established. From punk to pop, dance, and of course Brit pop. It was Oasis vs Blur with a bit of Pulp and Ocean Colour Scene thrown in, it was the Stone Roses, The Prodigy and underground rave-ups. The best way to show your alliance with what kind of music you were into was a band T-Shirt, and there were plenty available, and some still are. The lemon Stone Roses T-shirt is a particular favourite, get the licenced one.
Polo Shirts & Shirts
Polo shirts were popular, and were the perfect balance of being smart while maintaining a casual look. One of the most popular brands for polos were Fred Perry. As for shirts, short sleeve was the way to go, with Calvin Klein, Tommy Hilfiger and Ben Sherman among others.
Digital watches were popular back in the 90’s, and certain ones have become legends of the decade, such as the G-Shock watches, or Baby-G if you’re a girl, and the ultimate boys watch, a Casio digital watch. Whether you go for the gold metal strap or rubberised one is entirely up to you.
The 90’s was an amazing decade for fashion, but just like in the past right up to the present day, the fashion you wore depends on your own personal style. Sportswear and casual clothing were the big things back then and a hit in popular culture, but there was also a massive amount of different sub-cultures and styles in existence each with their own take on the 90’s classics. Many styles, fashion labels and clothing has been brought back, and has never looked better. Long live the 90’s! 😀 Check out more of my favourite men’s fashion trends here, with ideas on how I style each trend.