Michael 84

Bjorn Borg x MTV Get It On Underwear Campaign

Friday, 20th September, 2013


Bjorn Borg have teamed up with the MTV Staying Alive Foundation to raise awareness of HIV, with the Get It On campaign. The Swedish underwear company have created a collection of their famously bright and distinctive fashionable designs for Spring/Summer 14. This includes a limited edition, unisex, tandem pair of briefs, with the print inspired by the Kama Sutra. All proceeds of this exclusive and unique product will go to the cause to help fight HIV. For every pair of the special SS14 collection sold, €1 will be given to the MTV Staying Alive Foundation.

You can buy yourself a pair, or maybe the tandem pair for you and your girl from Bjornborg

The collection was launched  at an exclusive charity event in East London that climaxed in a zip wire stunt where MTV Staying Alive Foundation Ambassador, Becca Dudley, and model boyfriend Jay Hiest were wearing a limited edition unisex tandem Get it  On underwear for two.






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Michael Adams

About Michael

Michael Adams is the founder and editor of Michael 84, blogger and T-shirt designer from Newcastle, UK. Sharing men's fashion tips, style advice and lifestyle information for all guys.

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