Michael 84

90’s Fashion – NAFF Co. 54

90s Child, Lifestyle, OOTD
Thursday, 3rd September, 2015


Today’s Throwback Thursday takes a look at another fashion craze from the 90’s, in the shape of NAFF Co.54 – If you have not heard of this before, you’re too young, son!! πŸ˜‰

NAFF Co.54 was also affectionately (and wrongly) known as NAFF NAFF, which is actually a completely different fashion brand from France. NAFF Co.54 was prominent in the early to mid 90’s, with the most popular things which we all had as kids were poly cotton jackets, and sweatshirts.

As you know I love the 90’s, as I will always maintain it was the best decade ever and I was lucky enough to have enjoyed it as a kid. I decided to recreate a one-off T Shirt for fun, I love using clothing as my canvas and recreating things from the past. I created this by hand, and I think it’s a good representation of the graphic.

Although it was really popular, it was seen as a bit of a cheap brand, cheaper than high street, but that did not stop them becoming popular among the masses, and is loved by those who are into 90’s culture.

90’s fashion has made a big comeback and is cool, even the stuff which was mocked back then, they’re now fondly remembered and adored πŸ™‚

Did you own NAFF Co.54 clothing? You can get someΒ serious 90s vibes, over in the style guide and get some inspo on how to dress like it’s the 90s.



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Michael Adams

About Michael

Michael Adams is the founder and editor of Michael 84, blogger and T-shirt designer from Newcastle, UK. Sharing men's fashion tips, style advice and lifestyle information for all guys.

  1. Ashley sharpe Said,

    I remember my mum taking me down the market for my birthday and kitting me out with a naff naff jacket, eclipse t shirt and some trash jeans.
    That Sunday on the estate I was the man!

    posted on Tuesday 22nd September, 2015 at 20:01
  2. Ashley sharpe Said,

    Could I please please purchase a naff co 54 t shirt?
    It looks ace!

    posted on Tuesday 22nd September, 2015 at 20:02
  3. Michael Said,

    Hi Ashley,
    Thanks for your comments πŸ™‚ This Tee is a one-off & sadly not for purchase. Glad it brings back memories tho! πŸ˜‰

    posted on Tuesday 22nd September, 2015 at 22:55
  4. David Said,

    hey mate, really like the t-shirt. it looks authentic and smart.

    do you remember the playground rhyme that accompanied naff co 54 clothing?

    ‘nanny annie fucking fanny condoms only 54p?’

    perhaps that was just my primary school!


    posted on Saturday 17th October, 2015 at 4:22
  5. Michael Said,

    LOL no I’ve never heard that! πŸ˜€ Glad you like the tee πŸ™‚

    posted on Saturday 17th October, 2015 at 20:27
  6. curtis Said,

    Hi Micheal

    Do you know what happened to the brand?

    posted on Thursday 8th December, 2016 at 22:57
  7. Michael Said,

    Hi Curtis,
    Sadly not! Who knows, with all the 90’s trends coming back they may make a comeback πŸ˜€

    posted on Friday 9th December, 2016 at 16:44
  8. Pez Said,

    Yeah I remember that rhyme, although the one i heard was slightly different. Ours went, nanny Annie fishy fanny condoms only 54p.

    posted on Sunday 21st January, 2018 at 18:23
  9. Gemma Said,

    A friend of mine has bought this brand and is relaunching shortly!

    Keep your eyes peeled – a retro revival is on its way!

    posted on Tuesday 20th February, 2018 at 17:29